What Is Chatbot Marketing? Benefits, Examples & Tips

Chat programs may also help promote other media, such as videos and podcasts. You can set your chatbot to request feedback automatically whenever customers make a purchase. Consequently, it would feel natural to customers, so they are more likely to comment. However, posting a reminder on your homepage isn’t reliable, and asking customer service reps to remind users may inconvenience clients. Businesses may host competitions to strengthen brand engagement among long-time customers.

What is an example of a chatbot strategy?

For example, if a customer asks about pricing packages, a chatbot could identify them as a warm lead and suggest that the user complete an order. Many chatbots complete orders directly in the chat, freeing the customer from going to the website on their own.

Using chatbots in marketing strategies allows companies to qualify and engage with leads at all hours and at any capacity regardless of whether or not your marketing and sales team are online. Just like how you can use marketing chatbots to answer support questions, you can use chatbots to start conversations with website visitors, qualify leads, and even upsell customers. One way of automating your marketing strategy is through chatbot marketing, an emerging leader in current eCommerce trends.

REVE Chat Blog

The brand launched a WhatsApp skincare chatbot in May of 2020, as the latest line of innovations. It is able to directly place an order, review previous orders, and provide status updates on active purchases. Domino’s has taken advantage of several active messenger platforms, including apps like Messenger, Slack and Apple Watch. Speaking of COVID -19 pandemic, the World Health Organization launched its own chatbot on WhatsApp and Messenger called WHO Health Alert that alerts people to the latest Covid news and resources. The bot includes answers to several frequently asked questions about the pandemic and informs people about travel and health related news. And if you want to find out all the ways that chatbots can work for your business, book a demo today.


One way to make your chatbots more engaging is by personifying them (e.g. giving them a name or a cartoon-like or human face). With Drift Conversational Marketing, you will be able to create a chatbot experience that meets your buyers and customers where they are so you can engage them with the right conversation at the right time. And with our Conversation Cloud platform, you can deliver a unified experience across your marketing, sales, and customer teams to ensure your pipeline turns into revenue. Through personalized, human-like conversations, chatbots can gradually guide site visitors into becoming leads.

chatbot examples to boost your bot strategy

Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign. They used marketing chatbots to help parents decide on a perfect Lego set for their children.

chatbot marketing strategy

A good chatbot acts as a round-the-clock marketing assistant that distributes your best content, personalizes your buying experience, and makes customers fall deeper in love with your brand. Regardless of the level of personalization you want in your chatbot experience, you’ll want to start by assessing your current personalization strategy. That way, you can focus on how you can use your chatbot to scale the offers and experiences that are already working. So far, we’ve covered rule-based chatbots — where visitors select the most relevant response from a set of pre-determined options, which then prompts the chatbot to respond. With chatbots, you can cut your response times from days to seconds without having to boost your headcount. And because chatbots are always-on, you will never have to leave your site visitors hanging — even outside of work hours — which gives leads less reason to jump onto your competitors’ websites.

AI trends that are giving support leaders a competitive advantage

Let’s say you create an awesome piece of content with a dedicated landing page to go along with it. The copy is great, but it’s static — you can’t directly engage with the people consuming your content. Your job is to understand the interactions your audience is already having with your brand.

  • For example, if your social team finds they can’t keep up with the number of messages on certain networks, you may want to leverage bots on those channels.
  • This chatbot for marketing lets customers search for products and their availability.
  • WhatsApp is one of the biggest channels used for chatbot marketing.
  • Sprout’s Bot Builder enables you to streamline conversations and map out experiences based on simple, rules-based logic.
  • By leveraging natural language processing and machine learning, chatbots can understand and respond to customers’ queries and requests, providing relevant information and recommendations in real-time.
  • Having an engaging conversation with an interesting character can bring some humor and good feelings into a mundane business conversation.

There are a lot of bloated articles online with strategies, tips, and tricks about this miracle marketing method. Get your weekly three minute read on making every customer interaction https://www.metadialog.com/blog/what-is-chatbot-marketing/ both personable and profitable. In this scenario, you can then tweak the conversation path to replace Product A with B or include an option that starts a conversation about Product B.

Transform your audience engagement within minutes!

With these kind of metrics, River Island proves to be fashion-forward and future focused. River Island’s chatbot, RI-bot, is available on Messenger and Twitter Direct Message. Customers can use RI-bot to check on orders, ask about a product, locate a store and more. The bot provides links to the website’s frequently asked questions page as well.

chatbot marketing strategy

Chatbots in marketing can be deployed on the web, on messaging apps like Facebook Messenger or WhatsApp, or as part of native brand apps. You can leverage them as part of your organic efforts or paid campaigns. Chatbot marketing can benefit your business in various ways, from enhancing customer experience to boosting metadialog.com sales. Also, chatbots can help you automate tasks, such as answering FAQs and facilitating purchase order placements. As a result, you save time and resources and serve customers better. As the world becomes increasingly digitized, businesses must find new and innovative ways to reach and engage with customers.

Offer Chatbot exclusive discount offers

You can use them to answer questions, share resources, and nudge leads along — all in an instant. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn’t difficult enough, we can assume Messenger will only feature bots that don’t detract people from the platform. Yet, they fail when they don’t deliver an experience as efficient and delightful as the complex, multi-layered conversations people are accustomed to having with other humans on messaging apps. In other words, bots solve the thing we loathed about apps in the first place.

chatbot marketing strategy

Now, the average number of interactions required to close a deal has jumped to 27 — up from 17 in 2019. Chatting with a bot should be like talking to a human that knows everything. If you’re using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization. David Nelson, CEO of Motion AI, explains how bots decipher context to deliver solutions in the most efficient way possible. Make sure it’s always relevant, fits the situation, and does not feel forced.

How to set up Marketing Chatbots with Landbot

You can use the visual builder to drag and drop elements into the right places and customize all the actions to your needs. There are many templates you can use to build task-specific bots for customer support, lead generation, and others. Another one of the best examples of using chatbot marketing is MindValley. This brand provides a learning platform for personal development and uses bots to promote its services. Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify the lead. So, make sure your business responds to customers’ questions as quickly as possible.

chatbot marketing strategy

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