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PM Forum

Articles from the current issue:

Business development

Professional services firms have seen client relationships challenged. The pandemic and economic conditions are seeing clients reducing spending on outside advisors and consolidating legal budgets to a smaller number of firms on global panels. In the year ahead, one of the most effective strategies to increase revenue and profits is to prioritise cross-selling and identify ways to better serve your current clients, writes Dominic Ayes.

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Business development Member only

Louise Hall and Keith Hardie, two leaders who have worked on both sides of ‘the great divide’ in B2B marketing, outline what they believe professional services marketing teams can learn from those driving start-up technology businesses.

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Business development Member only

Key account management in barristers’ chambers demands a layered approach, writes Charlotte Davidson.

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How to … Member only

How do you write a good article? The answer is simple: plan it first. Ghostwriter, trainer and journalist James Lumley explains more.

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Leadership Member only

With fears of little or no economic growth on the horizon, marketing and business development teams once again face a challenging period. Firms with a strong culture of collaboration are best placed to ride out any downturn, Mills & Reeve Managing Partner Claire Clarke and Marketing and BD Director Julie Mortimer tell PM Magazine editor Matt Baldwin.

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Practice profile

Celebrating its 300th anniversary throughout 2022 was a major messaging opportunity for the UK law firm Boodle Hatfield. But how did it show it is a modern, progressive law firm whilst celebrating its heritage? Marketing Manager Kelly Davison talks to Neasa MacErlean.

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Review Member only

Theories, Practice and Application by S M A Moin.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. In the coming months, expect more emphasis than usual on this marketer’s hardy perennial.

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Strategy Member only

A strategy review requires careful planning, forethought and good communication. Jane Biddell shares the Fox Williams journey.

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Strategy Member only

Value-based pricing builds better firms, empowered people and happier clients, writes Shaun Jardine. Here’s how you can make this move.

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